There is no need to publicize your services or products. The management of public relations can help you in projecting your image once you’ve been noticed. They will help your business gain many more clients, and not only maintain the ones existing ones. Marketing projects are the perfect example.
That means that communications should focus on specific functions or goals. Although a company may focus in marketing, they could need media relations training. In order to ensure that their company can be ready to face their future needs, they have to recognize between publicist and PR.
Marketing doesn’t necessarily mean that your business is noticed. If this is your only aim, you could fail to properly communicate with the general public. A business’s image could be damaged severely if it’s misrepresented. An image that is positive can help the business to grow fast.